We Are What We Consume

(And I don’t consume their bullshit)

It’s been a while,
I always seem to start my posts like this.
But it’s true.
And I’ll repeat myself again.

I only write when I feel I must.
When something inside tells me: now.

Yes, my day-to-day can be interesting (or not),
but I don’t see the point in writing just to fill space.

If you’re reading this,
if you’re consuming my words,
I hope it’s because they speak to you.

It would hurt to know I’m being read by a bunch of bored people
who have nothing better to do.

This blog is not about open rates or click-throughs.

It’s about connection.

With you.
With your thoughts, with your emotions.
And if something in here resonates,
then stay.

Enjoy it.
Because everything I share here,
I do it with intention.

This morning, I woke up light.
Unbloated. Agile.

After a brutally long week,
full of photoshoots, meetings, social commitments, and a million other things.

Exhausted. Drained.

And yet, today I woke up feeling…
free.

Not just the kind of rest that comes after a stretch of hard work.
That one, thankfully, is familiar.

Benibeca fills my days with joy,
and the tiredness it brings is just a reminder that I’m living them fully.

This was different.
This was soul-deep.

Because these past months, especially these past few weeks.
I’ve felt physically ill with the grief and heaviness of what we’re seeing, discovering, suffering.

I’ve cried.
I’ve felt the pain rise from my gut, my chest.
I’ve literally vomited what my body could no longer hold.

And I know I’m not alone.

I know how hard it is to make sense of it all.

But as a dear friend always reminds me:
"The truth sets us free."

And I am a free soul.

..........................................................

That’s why I choose not to consume
what’s been designed to control me.

The real power lies in not letting go of who you are,
in not losing yourself, even if that’s what the world is trying to make you do.

Following trends, political, social, or cultural, without questioning them, is poison.

What we eat. What we watch. What we listen to.
Who we spend our time and energy with.

All of it demands discernment.
Sensibility.
Intelligence.

We live in a manipulated society.
And most people,
the masses,
follow the propaganda like sheep.
Supporting agendas crafted to keep them asleep.

..........................................................

I’m not a sheep.

I don’t consume their bullshit.
And that makes me stronger.

..........................................................

Today I woke up renewed.
Not because I’ve decided to look away.
Not because I’m ignoring the pain of this world.

But because this mess, this madness,
is only going to make me more powerful.

I am a warrior.
I’ve always been one.

And it empowers me to know:
I didn’t come to this world just to survive.

I’m here to live
with intention, with depth, with clarity.

..........................................................

This morning, it hit me in the chest.
Like a jolt of truth.

And so I danced.

Naked. Wild. Free.

I danced across my living room,
reconnecting with myself, with my femininity,
with the little girl inside me who used to do exactly that
and had forgotten.

..........................................................

I believe in freedom.

But not the version they sell us.

Freedom has been distorted
warped by those who want to control us.

..........................................................

Maybe this post has nothing to do with Benibeca.
But it absolutely has everything to do with my universe.

And that universe is in every thread of this brand.
Every collection.
Every event.
Every decision.

Benibeca is my DNA.

And it’s the DNA of a team that shares deep values.
Sensitive, brilliant humans who inspire me,
who hold me when I need it,
and who make every step of this journey worth it.

An incredible team,
and an even bigger constellation of collaborators
who are part of this beautiful ride.

..........................................................

Benibeca is not a clothing brand.

It’s a way of understanding life.

We don’t believe in numbers.
We believe in humans.

We don’t create products.
We create emotion.

 

Painting in the main image: Ryan Koopmans and Alice Wexell

Leila heller Gallery (Dubai)