It’s been a while since I wrote.
I’ve written many times in my mind,
but never found the right moment to share it out loud.
I have a deeply intimate side.
A space inside where I take shelter—
where I live in my own world, with my dreams and thoughts,
where I feel and connect in silence, without needing to speak.
This summer, I’ve been turned inward.
Almost no social life—just a few close souls.
The kind of company that feels like home, where I can simply… be.
I’ve mentioned before: I’m a bit of an introvert.
Sometimes that gets misunderstood.
Some people think I’m distant or cold.
But I’m not.
In fact, those who truly get to know me discover a very warm, deeply human and maternal side.
I love to care for the people around me. Cook for them. Listen to them. Feel them.
And yet, I’m also solitary. My mind is always drifting.
I get easily distracted.
When I walk down the street, I don’t really see or respond.
My legs move, I breathe, I get to where I’m going…
but I’m not there.
I’m far away, dreaming.
Lately my neighbors seem bothered by it.
Maybe if one of them reads this, they’ll understand.
I live in a small village where gossip is the national sport.
(A sport I despise.)
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I hadn’t written in a long time,
but it was actually my team who encouraged me to start again.
Not long ago, I went to Mallorca to meet part of the team I hadn’t yet met in person.
Two intense days—talking, listening, feeling.
Beautiful people.
Each one different.
Each one wonderful in their own way.
Some of them told me how important it had been to read my blog posts.
That it helped them connect with the person behind this brand they’re helping build.
And that touched me deeply.
It opened something in me.
So here I am again. Writing.
This post isn’t about fashion.
It’s about me.
My values.
My dreams.
My reality—through my own lens.
For those who are curious to know more.
To understand who’s behind this brand.
Who designs it.
Who leads it.
Who had the courage to launch it all… alone.
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It’s August.
And Ibiza is… heavy.
The energy here is dense.
The heat unbearable.
Everyone’s exhausted.
And I’m bored.
Living in Ibiza in August means feeling scattered, unfocused.
There’s a constant energetic buzz—add in the moon, the 8/8 portal, and all the spiritual electricity this island amplifies by 100… and well,
I’m feeling it all.
A strange mix of calm and urgency.
Like peace in motion.
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In September, I’m moving to Dubai.
Yes—Dubai.
And honestly,
I can’t wait.
A new adventure.
Ibiza is strong.
The base is here.
There’s still room to grow, but what I want is to go beyond.
I want to expand.
To take Benibeca global—quickly,
But with care.
With values.
With direction.
Dubai will be my base for half the year.
We’ll be setting up logistics, distribution…
and hopefully, opening stores soon.
I’m so excited, I’d already be there if it weren’t for the unbearable summer heat and the fact that no one’s available this month.
I’ve only spent two days in Dubai—back in 2022.
But I’m a natural explorer.
Every time I step into a new country, I’m captivated.
By how things work.
The legal systems.
The business districts.
The growth potential.
And I know—I know—
Dubai is going to be a powerful launchpad for Benibeca.
I’m going to have so much fun.
And sure, it won’t be easy.
But that’s where the beauty lies—
easy is boring.
I’m excited to see what this new chapter brings,
both personally and professionally.
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My mind is full of Dubai.
The investment.
The season’s revenue.
Even politics—which I usually hate—have become part of my radar.
I can’t live in a bubble.
I need to understand the world I move in.
I love talking with my business friends who travel constantly,
who explain things I barely understand,
but love listening to.
Yes—I’m ambitious.
And I dream big.
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Today is Alicia’s birthday.
She’s a key part of our team.
We celebrated over a beautiful breakfast—just her, Pierre and me.
We dreamed about the future Benibeca Villa:
a retreat space for clients, friends,
where we host intimate gatherings, workshops, wellness programs aligned with our brand values.
I’ll cook for the team.
We’ll have meetings with sea views,
talking about goals, tasks, ideas…
all in the most beautiful, natural environment possible.
Because that’s what Benibeca is.
A brand made by souls.
People with stories.
With depth.
With dreams.
People who want to be seen.
Who wants to make an impact.
Who wants to be part of something that feels like home.
A brand where care is real.
Where we pause when someone needs a hug.
Where we stop to listen.
To hold.
To celebrate.
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But don’t get me wrong—I don’t live in fantasy.
I’m incredibly organized.
I make sure the company grows with awareness.
We have no investors.
No wealthy backers.
No trust fund.
And still—here we are.
Growing.
And if we keep growing, it’s because I’ve been cautious.
Realistic.
Present.
And fully committed.
Without a team,
without values,
without effort,
without joy…
you don’t go anywhere.
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The best part of all?
I love what I do.
I have so much fun working.
My hours of solitude are gold.
My stress keeps me sharp.
And I feel so lucky
that I don’t even know how to say thank you for it all.
Yes, this is personal.
But so am I.
I don’t know how to be any other way.