Benibeca x Pitti Uomo 104 | Florence | June 2023

Benibeca x Pitti Uomo 104 | Florence | June 2023

Pitti Uomo is the pulse of global fashion for men and the world’s best trade fair on the map. With 825 exhibitors, the 104th Florentine Show is the perfect encounter to discover innovative products, creative sensitivities, and diverse cultural influences.

Ahead of Milan Fashion Week, this event is the world's leading platform for launching new men's clothing collections and projects. It's one we're very proud to be a part of again this SS23.

Our first collection was presented at Pitti Uomo in 2018, and we have participated every year since then. Our brand has been accepted without hesitation at the fair from the very beginning and has contributed greatly to the growth and expansion of our brand.


Benibeca x Pitti Uomo - our further global expansion

There was a lot of focus on Linnet's surfer cool summer staples like the classic LL bean beach boat totes, bandanas, and white jeans, the most ideal correlation for our Benibeca bohemian luxury summer style.

The high-quality products and prints of the Benibeca brand captured the hearts of many visitors, who expressed their delight at our uniqueness.

I was pleased to attend the fair myself (Anjara - designer and founder) with Camillo, our first team member responsible for global expansion coordination and Stellios, our Switz distributor.

Our brand continues to grow, expand, and add new apparel while maintaining the singularity of exclusive design. As a result of Pitti Uomo 2023, we are well on the way to expanding further across the globe into Dubai, Israel, Germany, and Holland in the near future.

Benibeca at Pitti Uomo 2023


An internationally renowned fashion fair for men's clothing

The Pitti Immagine exhibition has taken place biannually since 1972 in Florence to promote the fashion industry. Every January and June, the fair attracts designers, buyers, and fashion enthusiasts worldwide, emphasising innovative designs and the latest trends that shape men's fashion for the upcoming season.

The fair provides established and emerging brands with a platform to showcase their collections. With its far-reaching impact on the fashion industry, Pitti Immagine Uomo remains an essential event for those at the intersection of fashion and culture.

Benibeca Pitti Uomo 2023


Pitti Uomo 104 SS23 highlights

Among the highlights of the SS23 event were Arena's 50th anniversary, Doucal's shoes and Fila's F Box logo, Giuseppe Zanotti's 15th anniversary, Drykorn's return, Liverano & Liverano's first-ever participation, and Eli Russell Linnet's first-ever runway show.

With Fendis' new $50 million art facility showcasing the latest menswear collections, this year's event exceeded above and beyond expectations. International visitors, events, major comebacks, and new names and labels made this year’s show a spectacular success.


Pitti Uomo 104 SS23 inspires optimism for the fashion industry

Taking men's fashion to the international market, Pitti Uomo gave the industry much courage and optimism this season, 2023. There were over 11,900 buyers at the trade show - 6,700 Italian admissions (+6%), with 43% of sales made by foreign buyers, with Asian buyers returning strongly.

The fifteen main international markets present at Pitti Immagine Uomo 104 were, in order: Germany, Great Britain, The Netherlands, Japan, Spain, Turkey, USA, Switzerland, France, China, Belgium, South Korea, Austria, Russia, and Portugal. Visitor numbers were spectacular, exceeding 17,000 - the highest turnout since COVID-19.


A special thank you from us

We would like to take this opportunity to thank everyone at Pitti Uomo for their hard work and dedication. We were delighted to be a part of such an extraordinary event and to experience the multiple catwalks of high fashion brands, art direction, and shows. We would also like to thank all our regular faces and influencers who stopped by to see us; your commitment and love for Benibeca never goes unnoticed.

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